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Protect and Monetize
Your Content on YouTube

Global Leader in Digital Rights Management

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Trusted by World-Class Brands

What We Do

MindsetDRM offers top-tier digital rights management services to help content owners navigate the complexities of rights management, ensuring they can protect and profit from their content.

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License Your Content

License your content to creators you trust, growing revenue through strong partnerships.

Protect Your Content

See where your audio or video content is used on YouTube and choose to claim revenue, track, or block.

Digital Rights Plans for your Strategic Goals

Services Scale Program Enterprise Program
Revenue Generation via Claims & Licensing
Claim, Track, or Block Unauthorized Use of Your Content
Technology-Supported Licensing Process
Access to Personalized Dashboard
Dedicated Partner Manager
Management of Organic Licensing Program
Creation of a Customized Digital Rights Strategy

Who We Work With

Speakers

Podcasters

Talent Agencies

Creators

Why Choose Us?

Mindset is one of the only service providers with the technology to seamlessly license your content to creators for a share of their YouTube revenue. We are also one of the few companies partnered with YouTube to protect audio-only content, with the ability to claim revenue from videos using your content through Content ID.

Our Services Power The...

Largest Motivational Media Network on YouTube

Subscribers

15M+

Views per Month

30M+

Content We Amplify

We work with world-class creators to distribute your content.

How it Works

1

Connect & Upload

You’ll be assigned a Partner Manager who will guide you through onboarding and upload your content library into our system. Anywhere your content is being used on YouTube will be identified.
2

Monitor & Understand

Knowledge is power and with your personalized dashboard, you will have access to comprehensive information on how your content is being used across YouTube.
3

Strategize & Customize

Based on your strategic goals, we will work with you to create a customized digital rights strategy. You can choose your ideal positioning from options including total prevention of content-sharing to strategic creator partnerships.
4

Partner & Guide

If your strategy involves creator partnerships, we'll help craft content guidelines and connect you with high-quality creators who will boost content visibility and share revenues with you.
5

Earn & Amplify

Your digital rights strategy will be deployed to earn additional revenue for the use of your content across YouTube and amplify your brand’s presence.
6

Transparency & Control

Throughout the whole process, you will have complete transparency of earnings through your personalized dashboard and will have support to control and optimize your strategy.
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The Dream Team:
Your Industry Geniuses

Co-Founder

Joel Huculak

As the visionary CEO & Founder of Motiversity and Motivation2Study, Joel has spearheaded our journey to become the top motivational media company on YouTube globally. With a dedicated team of 30 employees, Joel has been focusing full-time on YouTube since 2016, sharing transformative messages that resonate with millions. His leadership has not only shaped our direction but continues to inspire a growing audience worldwide.
Co-Founder

Brandon Fasciana

Being one of the first 25 individuals to earn money from YouTube in 2009, Brandon has been a trailblazer in digital media, consistently leading the charge and becoming a key architect of its expansion. Brandon's pioneering efforts in content monetization have deeply influenced the mechanisms of viral content creation, copyright navigation, and the execution of cohesive social media strategies on YouTube. These efforts have propelled his brands to amass over 500 million views on YouTube and manage a content portfolio that boasts over a billion views. Brandon's career is a testament to his expansive understanding of the digital realm and his extraordinary skill in capturing the attention of a global audience.

He even turned his 62 year old mother into the #1 influencer in her niche. Amassing 2 million followers over the span of 3 years. She now works with the largest global brands in the world. If she can do it, why can't you?

Co-Founder

Tyler Waye

Tyler, Managing Partner at Motiversity, brings a wealth of expertise in leadership and strategy. His role extends beyond internal operations to include guest lectures at various post-secondary institutions, where he shares insights on navigating the complexities of leadership in today's dynamic environment. Tyler's strategic approach and dedication to fostering growth make him an indispensable part of our team.
Business Director

Shelby Strand

Shelby, with her Masters in Global Leadership and a Bachelor of Commerce, enriches our team with her profound understanding of leadership in a global context. Her experience extends to the realm of post-secondary education, including significant roles in a post-secondary library, where she navigated the intricacies of copyright. Shelby's diverse background and leadership experience play a critical role in guiding our team toward achieving our global ambitions.
Technical Director

Satish Patel

Satish is a cornerstone of our team, bringing over 15 years of software engineering experience coupled with a Masters in Business Administration and a Masters in Software Engineering. His dual expertise in both the technical and business facets of our operations provides a solid foundation for our innovative projects and initiatives. Satish's contributions are pivotal in navigating the technological challenges of our industry.

Let's talk about your content.

Interested in protecting your content? Received a claim? Let us know how we can help you.